As more customers are becoming aware of the importance of saving the environment, more companies are looking to promote sustainable business practices. One of the most popular options is using eco-friendly product packaging. According to a report from National Geographic, the majority of the 8.3 billion metric tons of plastic packaging ends up in landfills. If no one will address this concern, these plastic packaging wastes spill over to the oceans and affect the sea creatures. It may also reach waterways and cause immense flooding in major cities around the world. 

Because of this, different businesses offer sustainable solutions to plastic packaging problems. Australian company Hero Packaging shared that they are already horrified about the number of plastic created and used by consumers, which rarely ends in recycling plants. Companies like this are considering eco-friendly packaging alternatives that appeal to the growing percentage of consumers who prefer to use sustainable packaging products to save the environment. 

Here are some of the current sustainable packaging tips that companies can try for their products. 

Consider Using Recyclable Materials For Sustainable Packaging

Companies must make sure that their packaging materials are recyclable and renewable to comply with sustainable standards. Some of the most common materials that fall under this category include cardboard, paperboard, and plastic. They may also consider incorporating recycled raw materials in their packaging to cut down the waste that could accumulate in landfills. 

Look For Innovative Materials That Have An Eco-Friendly Purpose

Aside from using recyclable and recycled materials, companies can also use packaging items that consumers can compost at home after it serves its purpose. The experts from Hero Packaging revealed that they came up with a solution that uses cornstarch and polybutylene adipate terephthalate (PBAT) in their products. After using the packaging, the consumers can remove the labels from the brand, cut the packaging into pieces, and place them in the compost bin. After about 90 to 120 days, the packaging will completely break down and become ready for composting use. 

Reduce Unnecessary Bulk 

Most of the time, the beginning of waste accumulation happens at the manufacturer and warehouse levels. To ensure that their brands will lessen these waste materials, they can specify their requirements with the suppliers to provide them with minimalist packaging that uses lesser space and materials. The minimalist packaging is gaining popularity at the moment due to its chic, clean looks that attract more customers. It can also reduce the weight of the product, which helps customers choose it among its competitors. 

Revise The Packaging Design

Some brands may start thinking about changing how they package their products to limit the need for bulk packaging. They may either use packaging solutions where the actual wrapper gets incorporated into the product or condense their liquid formulas. They may also arrange their products in ways that could decrease the size of the packaging. This way, they can also reduce the need for bulky packages that could eventually become trash.  

By considering applying these tips to ensure that their brand complies with the sustainability standards that customers are now looking for nowadays, companies may increase their sales and help save the environment. They need to look for a packaging supplier that can provide them with eco-friendly solutions to pack and sell their items without causing any adverse effect on both their target market and the world. 

Carmel Issac

Carmel Issac is a freelance writer who offers to ghostwrite, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility

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