Australia, an island nation situated in the middle of the Pacific and Indian oceans, is the world’s smallest continent and sixth-largest country with a total area of nearly 7.7 million square kilometres. Known as “the Land Down Under” because of its location in the southern hemisphere, this country is recognised for its high-income economy, openness to diversity, and overall high-quality of life.
This island continent is also one of the best in the world in terms of quality of education, health, civil liberties, and product standards. When you patronise Australian-made products, you can be sure that they went through and passed strict quality and manufacturing controls. As such, it is better to buy Australian protein powder than other supplements sourced from other countries.
If you are interested in supplementing your protein intake to build more muscles, here are essential things you should know about protein powders, specifically those manufactured in the country:
What is Triggering the Demand for Protein Powder in Australia?
Statistics show that the Australian protein supplement market is steadily growing and is expected to increase by more than nine per cent in value by 2024. The factors propelling the demand include the following:
- The growing interest for dairy ingredients;
- The rising interest in fitness and wellness, particularly among millennials and baby boomers in the country;
- The increase in the number of gym enthusiasts, and
- The growing demand for weight management products.
What Makes Australian Protein Powder Different?
According to one market share study, the world’s chief suppliers of protein powder include Canada, Mexico, and the United States. Before you start getting interested in their products, remember that popularity does not guarantee quality. Instead of buying protein supplements from these countries, it is best to support the Australian protein powder market for the following reasons:
- Nutritional Quality
Protein powder products made in Australia are created from high-quality whey protein from cows that are fed natural grass, drank clean water, and roam in the vast agricultural farms in the country.
Whey protein supplements from cows raised naturally are packed with more immune-enhancing and anti-inflammatory compounds than regular whey protein. Grass-fed cows also produce whey protein with higher levels of omega-3 fatty acids that improve cardiac health.
- Product Standards
The Food Standards Australia New Zealand (FSANZ) is the governing body responsible for protecting the quality and safety of food products in Australia. This regulating body is recognised by nutritionists, food specialists, and food technicians across the globe for its work. When you consume protein supplements made here, you can be assured that the manufacturing process complied with the criteria set by FSANZ.
- Economic Benefits
Apart from experiencing high-quality products, patronising Australian-manufactured protein supplements also help boost the economy. Think about it. For every pack of whey protein powder you buy, you are indirectly helping communities and families working for the manufacturing company.
Given the information above, it is clear that there is more to buying protein powder products than merely looking at taste and convenience. It is also important to scrutinise where the products come from and the standards that were followed to create them. When such factors are taken into account, it is evident that choosing Australian-made protein powder is a prudent option.