With more than a million videos being shared every day, YouTube ranks incredibly high in the list of media-sharing platforms that have empowered content creation and video development. While written content has always been a part of the integrated digital marketing techniques adopted by all small-scale and large-scale brands, videography is relatively newer and bleaker in nature.
Although it is pivotal that you do not neglect video marketing in today’s social-media-driven space where people consume a major chunk of data through motion graphics and promotional videos. Whether you are a YouTuber or content developer on social networking platforms like Instagram or Facebook, video making is a part and parcel of attracting traffic in the digital forefront.
Statistics prove that more and more businesses are shifting from static images to video promotions in order to purvey a diverse set of content for their viewers. Thus, video making has become a successful endeavor that can help you earn quite a handful while also giving you the brand identity that you seek. That being said, the cut-throat YouTube platform boasts a massive range of content coming from all corners of the globe. How do you stand out of the ordinary? Through incredibly refined intros and outros.
Here is why your videos need an intro and an outro
The intro is an introductory or primary segment of your video where you, as the name suggests, introduce yourself as an independent entity or organization. This works as a uniform watermark of you on the internet. People shall easily be able to recognize you and distinguish your content from the rest through your intro. It is pivotal that you create intriguing yet precise intros for your YouTube channel.
The intro maker available online purveys a diverse range of world-class templates that you can use for the creation of a pitch-perfect video intro. You can also opt for an easy logo animation video if you do not wish to put in too much time and effort.
This simple clip of your logo that shall play before your actual video shall garner customer affinity and go a long way in forging a stronger relationship with your target audience. Make sure that your intro is catchy enough for people to not bounce off at the initial stage itself.
You must make visually appealings intros that resonate with the theme of your video since it is the deciding factor for viewers to either stay tuned or scroll away. You can also begin your intro with a catchy phrase just like most YouTubers and media agencies. This helps viewers recall your identity and search you easily on the google search engine or directly on YouTube. Lacking an intro shall push you towards the darkness of anonymity and online invisibility.
Intros are also indispensable proof of the credibility and authenticity of your content. Other YouTubers cannot plagiarize your content since your intro guards your identity.
You can create an amazing intro by simply installing an intro maker or any video-making application on your smartphone. These applications are free for initial usage and easy to navigate. The intuitive web interface shall provide you access to the vast library of templates that are available of the video-making process.
You must first strategize your intro video in your mind and then pick a template that resonates with your strategy and content piece. You must then add your footage or logo file to the application. Once it is exported, the app shall automatically generate a professional-looking intro video for you within minutes at a very cheap rate. You can then download this intro in your device and later stitch it with your main video.
The intro maker also facilitates easy alteration of the video through its technologically advanced toolkit specially designed for new-gen marketers. Once your intro video is ready, you must check for design overlapping or audio and text related errors. Make sure that your intro video is nothing longer than two minutes since most viewers may bounce off at the sight of a long intro before the actual video.
The outro is the conclusive segment of your video that is placed at the very end of your video. If your viewers have seen the complete video until the outro, you must add a compelling Call To Action so as to keep them from scrolling away.
An outro without a Call To Action is like an umbrella with a hundred holes in it, serving no purpose. You must first analyze the objective of your video and then decide upon what Call To Action you wish to provide at the end of the video.
If your objective is to increase the convergence rate, you must add a link to your social media profile or another YouTube channel in your Outro. You can also add a link to your next video or preceding video if you wish for your viewers to binge-watch your content. Courtesy the easily accessible outro makers, it is now extremely easy to create intriguing outros without putting in too much effort.
You can further increase the visual quality of your intros and outros by adding transitions and animations in your video. Furthermore, you can also add text or a piece of background music to your intros and outros that stimulate positivity and excitement in your target audience thereby increasing your audience engagement rate.
Adding intros and outros in your videos can not only help you attract traffic to your channel but also foster a high audience engagement rate while simultaneously boosting your organic searches. If you arent satisfied with the end intro or outro video generated by the app, you can always start from scratch by choosing another template.
Kick-start your digital marketing strategies and execute flawless ad campaigns on YouTube through video marketing and motion content generation.